Horseracing Social Media – Racing Sports Betting

Horse Racing Betting Promotional Strategies: Digital vs Traditional

The horse racing industry is facing a challenge as the sports lover demographic is showing older and older. What the sports need is to increase the fan attendance to increase the wagering. Attracting a larger fan base is the only way for the horse racing industry to grow and prosper. In order to ensure a prosperous future for the sport, the industry must capture the racing experience and pass them to the next generation of race-goers who must be educated to enjoy the racing experience in a way that’s easy and fun. Horse racing betting promotion should express the passion for every aspect of the horse racing experience.

Horse racing betting can use either digital or traditional promotional strategies or the combination of both to promote the sports. Traditional promotions include billboards, brochures, flyers, advertising either print or broadcast media or anything except digital means. While digital promotion uses digital media such as social media, SEO, video and web ads to promote betting on horse racing. Bookmakers can choose between the two strategies or combine them. Regardless of their choice a strong set of promotional strategies can help position them to current punters and new ones.

Horse racing betting digital promotional strategies:
The new generation of horse racing fans the industry need to target are the young, tech savvy who are exposed to the digital media. Since they have a limited experience at the racetrack and basic understanding of handicapping, the promotion should be to spread passion and participation in the game effectively. The digital promotional strategies should encourage the new generation of fans to learn, experience and share the joy of horse racing and wagering. Promotion should be one part of the overall online marketing strategy with the aim of converting visitors to punters.

Website
To promote horse racing betting you need a website to cultivate your brand and promote all of its offering. Horse racing betting sites is an ideal platform to inform punters about what’s going on. Your website will be just like a physical on-track bookmakers offering fixed-odds betting, only wagering will be done online and free bets can be offered.

Social media
Engage and update punters about your sales promotions on social media. Determine what social networking sites are frequented by your target audience and create your own social media fan pages. Facebook, Twitter, YouTube and Instagram are the social platforms typically used by horse racing betting sites for publicity and promotion. Twitter and Facebook can be used to provide immediate access to photos and videos of the races – betting, fashion, celebrities and party scenes.

Lead generation and e-mail marking
Creating landing pages on your website with call to action is a good lead generation strategy to encourage punters to sign-up and provide their personal information to receive free tips and updates. Lead generation can also be done through your social media fan pages. Build your e-mail list. Direct marketing via e-mail is a good way of informing punters of your sales promotion.

Web advertising
You can also engage in web advertising in different formats banner ad (horizontal) skyscraper ad (vertical) or pop-up ads that appear in the middle of the screen. There is also the option of using social media platforms. Facebook targeted ads or Twitter ads will help you promote by finding the right customers across different devices and deliver relevant messages.

Horse racing betting traditional promotional strategies:
Horse racing has been around for ages and people are accustomed to traditional promotional strategies. Finding horse racing ads in the newspapers, magazine and billboards are still familiar promo strategies and people still do them all the time. Traditional promo strategies are still important to get your brand in front of the public and attract the new breed of race goers.

Promotional giveaways
Giving away functional branded items like promotional drink bottles, promotional keyrings and promotional fan during races is an effective promotional tactic. These branded giveaways you can give to race-goers that they may use during the races will remind them of your brand.

Advertising
Print and broadcast media advertising are traditional promotional strategies that never go out of style. Advertising is the most used traditional promotional strategy that is still effective in informing a large number of people about the sport. A free pullout advertising in the centre of local newspaper with racing form and easy to understand information is typically done to promote horse racing betting.

Ambassador program
Appointing racing representatives or ambassadors to increase the popularity of horse racing can be used to promote racing nationwide. Ambassadors are placed across the country for maximum national exposure for racing. Ambassadors engage in peer-to-peer marketing and invite digital media influences to the racetracks so they will experience the joy of horse racing with other legions of followers.

Events
Equestrian events like horse riding experience and carriage rides at the racecourses can be done to promote understanding of horses on young people. Giving horse riding instruction to youth sports clubs and other groups for children of all ages who love riding horses expand the fan base of horse riding population.

Horse racing betting promotion is necessary to educate the public and create awareness about the joy of horse racing. There are numerous ways to promote the sports. Traditional promotional strategies and digital promotional strategies may be used depending on the marketing purpose. The two methods can be integrated to promote horse racing betting and attract new punters to the sport.

The Mental Life of Racehorses: What Do They Think & Feel?

Horse racing is done on a regular basis with a considerable number of horses that are competing with each other. We often look at the sidelines and are focused primarily on the winning result that we often overlook the condition of the horses. A few questions often arises which sparks one’s curiosity on what they are thinking or feeling during a race. Do some of them have a sense of excitement and glory as they run towards the finish line? Or is that just us humans projecting this onto them? Can gamblers or betting people bet on the likelihood that some racehorses truly do psych themselves up to outrun other houses? Or is this just a complete myth? Do horses possess emotional intelligence? We might as well ask, what do they think about? These are questions often worth asking and let us try answering all of these today.

Racehorses are indeed aware that they are competing in a race. Camie Heleski, the coordinator of the horse management program at Michigan State University says, “This is mostly conjecture on my part, but I think that in the same way some horses like to be dominant in a herd, and be more dominant, say, in getting the feed when it’s given, I believe some horses also want to beat other horses in a racing scenario.”

Furthermore, Jenifer Nadeau, an associate professor of equine science at the University of Connecticut also shared her insights about it saying, “They take a lot from how the people around them are reacting because they are sensitive. That’s the thing about horses they do read people’s body’s language.”

In a way, horses do understand humans. Although horses can’t talk, they are able to pick up on subtle eye and body movements. Horses are sensitive to our communications and some visual or auditory cues are more easily deciphered by horses than others. As such, they are able to feel what their jockeys and their owners feel as well as how the crowd reacts with the outcome of the race.

Do horses posses emotional intelligence? Well most of them are used to help develop emotional intelligence which means they too have it in themselves. In fact, some people even use horses to teach effective leadership as well.

For instance, there are Equine Experiential Learning instructors that teach people that the most effective communication relies on our non-verbal actions and personal motivations as much as it does rational thought and speaking.

So now we know horses are highly sensitive animals, but can they even sense something is going to happen, are they clairvoyant?

A good example of this was Lady Wonder a horse that was purported to have psychic abilities. Over 150 thousand people came to consult the horse at the price of three questions for one dollar. Lady Wonder is said to have helped the Massachusetts police to find the body of a missing boy, to have predicted that Jack Dempsey would defeat Jack Sharkey in 1927 and to have helped discover oil with a number of horses following her footsteps.

You can also consider going to a clairvoyant when these horses are unavailable to your region. They have integrated their services over the internet for better access and reach for their clients today.

The Financial Hazards & Joys of Owning a Racehorse

Horse racing is done on a regular basis having a considerable amount of dedicated audience. Fans and followers alike love the thrill of horse races regardless of whether they betted on the horse race. Those who want to get closer into the action themselves often decide to invest in getting their very own race hose. With that being said, there are a lot of expenses in owning a horse that should be considered. What kind of expenses is involved? Let us look into the financial hazards & joys of owning a racehorse.

It should be noted that purchase price is just one part of the overall cost of the horse. What investors should look into is the cost of the upkeep which depends on the place that you are living in as well as the service that your stable provides. A little as $100 a month is what a simple pasture boarding will you cost. A stable boarding however, can cost up to $500 or more.

The breed, age and disposition of your horse can also affect its overall cost. Hay, salt and supplements can range from $60 to $100 per month and this is what most horse owners spend. Furthermore, you will need to keep your racehorses in a relatively good condition, trimming their hooves, adding shoeing as well as spend some resources to routine veterinary checkups.

Medical care to your racehorses includes vaccinations, de-worming and annual teeth cleaning which adds to your overall cost. This can cost as little as $300 a year for a healthy horse. You can however, pay hundreds or even thousands for a one-time treatment if your horse gets injured or ill.

Last but not the least is the jockey fee. You can’t have racehorses without a professional jockey riding them. A minimum of $35 to 100 is what jockeys can take home per race while also earning a percentage of the purse if the horse is able to win it all.

We’ve mentioned a lot of the racehorse cost, but what are its benefits? Rugby star Mike Tindal splashed out £12,000 on a racehorse and some may find this a bit too expensive for their taste. With that being said, Mr. Tindall was able to double, even triple or more his return as his horse is now said to be worth more than £200,000 which is pretty impressive. Of course, luck is also involved with his investment but nevertheless, he earned a good amount of money with this racehorse purchase.

Owning a racehorse may not sound as easy as it looks like but the rewards greatly outweighs their cost. Horse lovers and enthusiast are able to enjoy caring for their horses as they prepare them for the race ahead. Low documentation loans were able to help a considerable number of racehorse owners with their investment in a timely and effective manner. As such, racehorse owners are able to provide the needs and preferences of their racehorses keeping them in tip top shape as they ready for the race ahead. Seeing your racehorse win the competition is indeed a fulfilling sight to see in action as you rake in the rewards later. Don’t miss this wonderful opportunity to raise winning racehorses for your own today.